Take everything you thought you knew about a mortgage advisor and throw it out the window. House Money goes against the grain with some personality and some “private f@cking club” vibes.

When buying a home, the mortgage is the most complicated and involved aspect. There is a very real need for a true "specialist" to quarterback the transaction, as it us simply impossible for the average consumer to master ALL aspects of the buying and financing process.

The goal behind this branding project was to GO AGAINST THE GRAIN of your traditional mortgage banker and create a logo that captures Tyler’s personality—a mix between relaxed, personable and authentic, but also modern and serious about the profession.