Frontside Coffee Roaster in North Conway, NH—a must-stop destination when you're in town. Inside the shop, there is a certain vibe and Frontside felt it was time to bring that vibe to their coffee bags.
All their coffee is roasted locally and they have every variety and flavor profile you could imagine. The goal of the bag design was to create something that would pop off the shelves but had the flexibility to showcase their numerous coffee flavors.
The bag features a full-wrap design with hand-drawn coffee plants in a bold black and creme color scheme. On each bag, there is a custom flavor card—each in a different color, creating a rather large but cohesive color palette. Because they are consistently changing their flavors and experimenting with new roasts, Frontside wanted the card to be easy to reproduce while maintaining the brand consistency.