
Abigail Scott
2023
Abigail Scott Coaching
“A brand must evolve to match the personal growth”
–Abby Scott
Abigail Scott Coaching is expanding. Abby helps individuals increase their alignment, confidence, ease and joy in their careers which permeates throughout their entire life. She has lived her own transformations and knows it’s possible, which is why she wants to empower and inspire other individuals to do the same. This led her to become a certified professional coach. Her goal is to partner with people to help them uncover what may be holding them back from living the life they want and create realistic strategies which allow them to achieve their success. As her business grows, so too must her brand.
OBJECTIVES:
• Uncover the story behind Abigail Scott Coaching and work to create an aesthetic that embodies the brand vibe.
• Create a series of brand materials and styles that match that “Abby vibe.”
• Develop purposeful brand assets to help share authentic content and build meaningful relationships.
• Re-skin your existing website to match the new look and feel of the brand.



































